analysing website visitors

Pharmacy Editorial | Pharmacy Training | Pharmacy Public Speaking

Pharmacy Industry Editorial, Training & Public Speaking

Pharmacy Consulting have:

  • Written pharmacy business content upon request for pharmacy magazines.
  • Written content for pharmacy business development software as a joint venture with another company.
  • Edited and anglicised training material for pharmacy staff sourced from overseas, to suit use in the UK market
  • Spoken to group of Spanish community pharmacists about community pharmacy in the UK
  • Presented in French at two national French pharmacy conferences on the UK community pharmacy contract and the major differences between UK and French community pharmacy practice

Case Studies

Translation of Training Modules

Pharmacy Consulting were asked by a UK pharmacy magazine to edit and anglicise a series of training modules bought overseas for use in the UK community pharmacy market. The language to be used needed to be natural English and the practical examples quoted within the modules needed to be changed to reflect UK legislation and UK best practice whilst also appealing to pharmacy staff as real-world situations.

The Pharmacy Consulting approach

A timetable was negotiated with the customer over when each module would arrive and when it needed to be edited and returned by. The language used in the modules needed to be changed to reflect natural English, and the consultant’s pharmacy practice experience had to be used to replace the practical examples from the source country with parallel practical examples from UK practice. Where there was any doubt, practice examples were checked out with community pharmacists.

Customer benefits

The customer gained experienced valuable editorial input into a large volume of training material in a relatively short time, allowing the purchased material to be confidently sold into the UK market at the earliest opportunity, knowing that the material would have full relevance to the UK market

Presentation of UK Market to French Pharmacists

Pharmacy Consulting were asked by a French pharmacy conference organiser to talk in some detail about the UK pharmacy contract, in French, to a large audience of French pharmacists at an annual conference in Paris. Significant differences between the French and UK situation were to be highlighted.

The Pharmacy Consulting approach

The latest situation in France had to be verified by research, so as not to cause any embarrassment!

A Power Point presentation was prepared in French using Windows 7 for grammar and for spellchecking.

Potential questions were pre-identified so as to be as pre-prepared as possible to answer questions in the consultant’s second language.

Customer benefits

The audience gained a wide ranging insight into the prevailing UK pharmacy contract and how it differed from the situation in France.



Website development by Four Lakes Internet Services | Website strategy and marketing by A1WebStats